Best Pre-Theatre Dining in Soho: Quick, Affordable Pizza Before Your West End Show
There’s a particular kind of panic that sets in when you realise your West End show starts in 45 minutes and you haven’t eaten yet. You’re somewhere between Shaftesbury Avenue and Charing Cross Road, surrounded by restaurants that either have hour-long waits or eye-watering prices, and suddenly that interval ice
20 Best Pizza Places in London
By Shrief KamelCreative Director, ICCO Soho London’s pizza scene has gone from decent to downright exceptional. Gone are the days of greasy takeaway boxes and half-hearted slices. Today, you’ll find everything from crisp Roman-style Pinsa to gooey Detroit-style squares and Neapolitan pies worthy of Naples itself. Whether you’re a born-and-bred
Where the Pizza Was Invented
By Shrief KamelManager, ICCO Soho Pizza might feel as British as a Saturday night takeaway, but its roots go far deeper than the local high street. To truly understand where pizza was invented and who dreamed up the first ever slice, we have to travel back to 18th-century Italy, specifically
What to Eat with Pizza for the Perfect Meal
Pizza nights are sacred. Whether you’re sharing a box with friends after work or baking one at home, there’s always that question, “What to eat with pizza?” The truth is, pizza is so versatile that it deserves sides, drinks, and desserts that elevate it rather than steal the show. So,
How to Heat Up a Pizza Oven: The Right Way for Perfect Results
Getting your pizza oven to the right temperature is the secret to achieving that irresistible crust, bubbling cheese, and authentic flavour that transport you straight to Italy. Whether you’re using a wood-fired oven in your garden or a gas model on your terrace in London, heating it up properly makes
Cooking Pizza in an Air Fryer: Step-by-Step Guide
If you’ve ever found yourself staring at a leftover pizza box and wondering, “Can I just pop this in the air fryer?” The answer is a resounding yes. Air fryers aren’t just for chips or chicken wings, they’re surprisingly brilliant for pizza too. Whether you’re reheating last night’s takeaway or
