Doughin’ it since 1999, ICCO has been providing, fresh, honest and great value pizza to the people of London. A family-run business with a huge heart. We believe that pizza should be for everyone—from the local community to visitors from afar, for all appetites, tastes and beliefs
We’re more than just a pizzeria—we’re a place to share the moment, to grab a bite with friends, family, or even a stranger at the next table. Whether you’re rushing through a busy day or unwinding after work, ICCO is your go-to place for affordable, delicious pizza in the heart of London.
Built on family values, we serve fresh pizza with an array of ingredients that satisfy everyone. From taxi drivers and builders to students and office workers, ICCO is where all walks of life come together and bond over our pizzas.
Our model is simple: quality pizza at unbeatable value, made fresh daily and served fast, without the frills.
We are bringing ICCO to even more people—expanding our locations while staying true to what made us a London favourite for so many years.
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