Greek Street runs right through the middle of Soho. We've been on it since 1999.
A family-run kitchen built around one idea: make proper pizza, charge a fair price, and keep the doors open late enough to actually be useful to the people of London. Twenty-six years later, that's still the whole plan.
Greek Street is one of Soho's oldest food streets. It runs between Old Compton Street and Shaftesbury Avenue, cutting through the heart of a neighbourhood that has reinvented itself several times since ICCO first opened here. The restaurants have changed. The rents have gone up. Some of the best-known names on the street have come and gone.
ICCO is still here. Same address. Same kitchen. Same prices that have never pretended London isn't expensive.
The business was founded by Ashraf Kamel in 1999 and is led today by his son Tamer Kamel. The idea was straightforward from the beginning: quality pizza, fair price, open late. Greek Street is where that idea took root, and it's the street where it still lives.
The Guardian once sent a journalist who ate here four times in one week. Time Out called us one of the best cheap eats in London. We let the pizza speak for itself.
Greek Street sits in the middle of Soho, within walking distance of three tube stations on four different lines. However you're coming, you're closer than you think.
Right on Greek Street in the heart of Soho. Walk in, no booking required.
Greek Street's foot traffic tells you everything about what Soho needs from its restaurants. Here's how ICCO fits into the day.
The Palace Theatre is under two minutes' walk. The Lyric, Apollo, and Gielgud are all within ten. Counter service means you can be in, eat, and out in 20 minutes. The pizza is filling without being heavy. And at these prices, you've still got money left for interval drinks.
Open until 3 AM on Fridays and Saturdays. There are very few places in central London where you can get fresh, made-to-order pizza at 2 AM from a proper kitchen. We're one of them. The crowd at that hour is exactly what you'd expect from Greek Street after midnight: bar staff, performers, night shift workers, and people who are simply not ready to go home. The pizza is the same at 2 AM as it is at noon.
Soho Square is three minutes north. The streets around it are packed with offices, agencies, and studios. Greek Street itself is busy from opening. No table wait, no service charge, no need to book. A Margherita is £6.50. A Pepperoni is £7.50. For central London, those are numbers that are worth noting.
Every pizza starts with dough that has been fermenting for 24 to 48 hours before it goes near the oven. The result is a base with more flavour and a lighter texture than anything made the same day. The full menu is 100% halal throughout.
Every pizza at ICCO Soho is made with 100% halal-certified ingredients. Not some of them. All of them, including every meat topping. There is no separate halal section and no need to ask — the kitchen has operated this way since the day we opened on Greek Street in 1999.
Soho is one of London's most diverse neighbourhoods. Finding genuinely halal pizza here — not a token option, but a fully halal kitchen — is rarer than it should be. ICCO has been that option since before most of the current Soho food scene existed.
More about halal pizza in London →
Order via Deliveroo or Uber Eats and we'll deliver from our Greek Street kitchen. Or use Click & Collect — order and pay online, pick up fresh from the counter.
We deliver across:
Check Deliveroo or Uber Eats for live postcode availability. Delivery radius updates in real time on both apps.
Full pizza delivery coverage in London →Order online, walk in, pick up fresh. No waiting. Available every day we're open — including until 3 AM on Fridays and Saturdays.
Go to icco.co.uk, pick your pizzas, pay online. Takes two minutes.
Straight to the kitchen. Ready in 10–15 minutes depending on how busy we are.
Tell the counter your name. Take your pizza. Done.
In the heart of Soho, 3 minutes from Tottenham Court Road station, 5 minutes from Leicester Square.
Walk in. No booking. Fresh pizza from 10am — and until 3 AM on Fridays and Saturdays.
