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# ICCO

## Sitemaps
[XML Sitemap](https://icco.co.uk/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [9 Cheap Eats in Soho, London: Worth Queuing For in 2026](https://icco.co.uk/best-cheap-eats-soho-london/): Soho will happily take your money. Eighteen quid cocktails, thirty quid mains, a queue for anything with a hashtag attached to it. But wander two streets off the main drag and the picture changes fast. This is one of the densest concentrations of affordable, good food in London, mostly hiding behind unassuming shopfronts that don't need a queue to prove themselves.
- [20 Cheap Eats in London: Actually Worth the Trip in 2026](https://icco.co.uk/best-cheap-eats-london/): London will happily take £30 off you for an average bowl of pasta. It'll also feed you brilliantly for a fiver, if you know where to stand. This list is the second kind of London: real plates of food, honest prices, and nothing dressed up to look more expensive than it is.
- [UCL Students’ Guide to Cheap, Fast Pizza in Soho](https://icco.co.uk/ucl-student-pizza-guide/): If you're studying at UCL, Soho is closer than it feels. Ten minutes down Gower Street, past the shops on Tottenham Court Road, and you're in the middle of it. That's not a bad thing when you're hungry, skint, and have twenty minutes between lectures.
- [Best Pizza Near Oxford Street: A Soho Local’s Pick](https://icco.co.uk/best-pizza-near-oxford-street/): Oxford Street is where you go to shop. Soho is where you go to eat, and it's closer than most tourists realise, just a six minute walk south past Soho Square.
- [Vegan Pizza in Soho: A Complete Guide for Plant-Based Diners](https://icco.co.uk/vegan-pizza-in-soho-guide/): Pizza should be simple to veganise. Lose the cheese, add vegetables, sorted. Except it's rarely that straightforward. Bad vegan pizza falls into predictable traps: dry base because there's no cheese to add moisture, bland toppings because vegetables alone don't carry flavour, or worse, vegan cheese that tastes like plastic and doesn't melt properly.
- [Soho Food Guide: Where Locals Actually Eat (Not Tourist Traps)](https://icco.co.uk/soho-food-guide/): Soho's got a problem. It's packed with restaurants, but half of them are designed to catch tourists once and never see them again. Overpriced menus, mediocre food, and locations chosen for footfall rather than quality. If you don't know the area, it's easy to end up somewhere deeply average while the good spots sit three streets over, quietly serving people who actually live here.
- [Best Lunch Spots Near Tottenham Court Road Station](https://icco.co.uk/best-lunch-spots-near-tottenham-court-road-station/): Lunch breaks are short enough already without wasting them on mediocre food or stressful queues. The best lunch spots near Tottenham Court Road are the ones that understand people need food quickly without sacrificing quality.
- [Best Pizza Delivery in Soho: Fast, Fresh, and Open Late](https://icco.co.uk/best-pizza-delivery-soho/): Ordering pizza delivery in Soho should be straightforward, but somehow it rarely is. You're either waiting an hour for lukewarm food, paying inflated prices because the restaurant knows you're trapped at home, or receiving something that clearly sat in a box for 40 minutes before anyone bothered delivering it.
- [Best Cheap Eats in Soho: Where to Find Quality Food Under £10](https://icco.co.uk/best-cheap-eats-in-soho/): Soho has a reputation for being expensive, and to be fair, it's not entirely unearned. You can easily drop £50 on dinner without trying particularly hard, and that's before drinks. But here's what the tourist guides won't tell you: if you know where to look, Soho has some genuinely affordable food that doesn't taste like a compromise.
- [The Ultimate Guide to Late-Night Eating in Soho: Where to Find Food After Midnight](https://icco.co.uk/guide-to-late-night-eating-in-soho/): Let's be honest, some of the best nights in Soho don't end at midnight. Whether you've just left a West End show that ran late, spent the evening in one of Soho's legendary pubs, or simply find yourself wandering Greek Street at 2 AM with a proper craving, the question is always the same: where can I actually get decent food right now?
- [The Complete Guide to Halal Restaurants in Soho](https://icco.co.uk/halal-restaurants-guide-in-soho/): Finding halal food in central London shouldn't feel like detective work, but if you've ever wandered around Soho looking for somewhere you can eat without worry, you'll know it often does. You're surrounded by restaurants, yet figuring out which ones are actually, genuinely halal certified can be surprisingly difficult.
- [Greek Street Soho: A Complete Guide to London’s Most Vibrant Restaurant Strip](https://icco.co.uk/greek-street-soho-guide/): Greek Street doesn't actually have much to do with Greece. The name comes from the Greek church that used to stand here in the 1600s, but these days, the street's identity is shaped by something entirely different: food, drink, and the kind of chaotic energy that makes Soho what it is.
- [Best Pre-Theatre Dining in Soho: Quick, Affordable Pizza Before Your West End Show](https://icco.co.uk/best-pre-theatre-dining-in-soho/): Pre-theatre dining in Soho should be simple, but it rarely is. The area's packed with options, yet finding somewhere that ticks all the boxes (fast service, decent food, won't cost you £40 before you've even seen the curtain rise) can feel impossible.
- [20 Best Pizza Places in London](https://icco.co.uk/best-pizza-places-in-london/): By Shrief KamelCreative Director, ICCO Soho
- [Where the Pizza Was Invented](https://icco.co.uk/where-the-pizza-was-invented/): So, where was pizza invented? In the heart of Naples. And who invented pizza? A proud Italian baker named Raffaele Esposito, whose creation for a queen became one of the world’s most beloved foods.
- [What to Eat with Pizza for the Perfect Meal](https://icco.co.uk/what-to-eat-with-pizza-for-the-perfect-meal/): Pizza nights are sacred. Whether you’re sharing a box with friends after work or baking one at home, there’s always that question, “What to eat with pizza?” The truth is, pizza is so versatile that it deserves sides, drinks, and desserts that elevate it rather than steal the show. 
- [How to Heat Up a Pizza Oven: The Right Way for Perfect Results](https://icco.co.uk/how-to-heat-up-a-pizza-oven-the-right-way-for-perfect-results/): Getting your pizza oven to the right temperature is the secret to achieving that irresistible crust, bubbling cheese, and authentic flavour that transport you straight to Italy. 
- [Cooking Pizza in an Air Fryer: Step-by-Step Guide](https://icco.co.uk/cooking-pizza-in-an-air-fryer-step-by-step-guide/): If you’ve ever found yourself staring at a leftover pizza box and wondering, “Can I just pop this in the air fryer?”  The answer is a resounding yes. 
- [Pineapple on Pizza: Does That Really Taste Bad?](https://icco.co.uk/pineapple-on-pizza-does-that-really-taste-bad/): Few food debates are as fierce or as funny as the pineapple on pizza debate. For decades, friends have fallen out over it, chefs have defended or denounced it, and the internet has made endless jokes about it.
- [Why Thin-Crust Pizza is Loved by Londoners](https://icco.co.uk/why-thin-crust-pizza-is-loved-by-londoners/): Pizza has many forms, from thick, doughy slices that feel like bread to delicate, crisp bases that snap with each bite. Across London, one style has stolen the spotlight: the thin-crust. It’s quick, light, and endlessly versatile and for Londoners, it feels like the perfect match. But why has thin-crust pizza become such a favourite in the capital? Let’s explore its history, its cultural fit, and why it continues to define pizza culture in London today.
- [The History of Pizza in London: From Classic Italian to Modern Thin-Crust](https://icco.co.uk/the-history-of-pizza-in-london/): The history of pizza in London is a story of change and adaptation. From the Italian immigrants of the 1950s to the rise of chains in the 70s and 80s, and from the artisan revival of the 90s to today’s diverse pizza culture, the dish has mirrored the city’s evolution.

## Pages
- [Pizza Delivery London](https://icco.co.uk/pizza-delivery-london/): Fresh dough made this morning. Your pizza made to order. Delivered across central London by Deliveroo and Uber Eats — or ready for Click & Collect the moment you arrive.
- [Best Pizza in London Since 1999](https://icco.co.uk/best-pizza-in-london/): This page is our answer to the question we get asked most: where's the best pizza in London? We'll be honest about what we think — and we'll tell you exactly why.
- [Our Pizza Blogs](https://icco.co.uk/blogs/)
- [Pre-Theatre Pizza in Soho, London](https://icco.co.uk/pre-theatre-pizza/): Three easy steps to the perfect pre-theatre pizza.
- [Private Basement Hire in Soho](https://icco.co.uk/private-basement-hire/): Up to 50 guests. From £450. BYOB welcome. Right in the heart of Greek Street.
- [Menu](https://icco.co.uk/menu/): FRESH • HANDMADE • DELiCiOUS
- [Our Pizzerias – ICCO Pizza](https://icco.co.uk/pizzerias/): London's Favourite
- [The Best Pizza in Camden, London – Since 1999](https://icco.co.uk/pizzerias/camden/): Fresh • Authentic • Local
- [Vegan Pizza](https://icco.co.uk/vegan-pizza/): Your local spot for vegan pizza in London.
- [Halal Pizza](https://icco.co.uk/halal-pizza/): Serving the best Halal pizza across Central London.
- [Office Pizza Catering in London | Mobile Pizza | Bulk Orders & Discounts](https://icco.co.uk/catering/): Trusted by London teams
- [The Best Pizza in Fitzrovia, London – Since 1999](https://icco.co.uk/pizzerias/fitzrovia/): Halal pepperoni, mozzarella, tomato. The most ordered pizza in Fitzrovia, every day.
- [The Best Pizza in Soho, London – Since 1999](https://icco.co.uk/pizzerias/soho/): Sun–Tue: 10am–midnight  ·  Wed–Sat: 10am–3am  ·  Walk in · No booking
- [Careers](https://icco.co.uk/careers/): Become part of a passionate team dedicated to creating amazing pizzas and unforgettable experiences. At ICCO, we're not just making food - we're crafting moments of joy. With staff who have been with us for years, we're more than a workplace - we're a family where growth, loyalty, and lasting relationships matter.
- [About](https://icco.co.uk/about/): Est. 1999 · Fitzrovia, London
- [Contact](https://icco.co.uk/contact/): Have a question, special request, or just want to say hello? Fill out the form below, and we’ll get back to you as soon as possible.
- [Gallery](https://icco.co.uk/gallery/): Share the moment For over 20 years, we've been serving affordable, freshly-made pizzas that bring people together. Pizza for everyone. Our pizza, your story. Share the moment with us.
- [Taste the Best Pizza in London – Since 1999](https://icco.co.uk/): Since 1999
- [Privacy Policy](https://icco.co.uk/privacy-policy/): This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.